Our Work

Beauty

The innovative and disruptive beauty brand retained Coded to develop and implement a strategic media and influencer marketing campaign targeting outlets and content creators to cover its products as well as the passion behind the brand’s mission to improve the lives of consumers.

• Media Relations
• Influencer Marketing
• Showroom

Digital Retailer

Coded provided integrated communications programming inclusive of media relations, influencer marketing, celebrity seeding and events to establish the brand as a consumer go-to to celebrate all of life’s big moments. Coverage secured for the co-founders and creatives highlighted the brand’s sustainability efforts.

• Media Relations
• Influencer Marketing
• Events
• Partnerships

Fashion Accessories

Coded drove media, influencer and consumer awareness of the brand’s collaboration with The Outrage by bringing together the reputed organization’s highly engaged community and Naturalizer’s “Today We Will” campaign message of empowerment to encourage women to vote leading up to the 2020 elections.

• Naturalizer (Cultural Philanthropic Initiative)
• Media Relations
• Influencer Marketing
• Celebrity Seeding
• Event Activation

Technology

Legendary LA delivery service Pink Dot and Postmates UX tapped Coded to introduce West Hollywood’s first Serve delivery robots. The media campaign targeting tech media and Southern California regional outlets landed coverage for robots “Pinky,” “Dotty” and “Solly” in broadcast, digital and print.

• Media Relations

Bridal

Coded broadened awareness of the female-founded, family-owned bridal brand through fully integrated marketing programming including media relations resulting in founder features and collection spotlights, runway show production and publicity, paid and earned influencer engagement and event activations.

Photographer credit: Jenny Quicksall

• Media Relations
• Influencer Marketing
• Celebrity Dressing
• Event Activations
• Brand Partnerships
• Corporate Communications
• Showroom

Beauty

Coded generate a steady stream of positive media coverage for the brand ahead of its announcement of new retail partner, Ulta, and support Ulta.com launch with influencer placements.

• Media Relations
• Influencer Marketing
• Corporate Communications

Entertainment

Coded partnered with award-winning multicultural marketing agency Quantasy + Associates to build awareness of the agency’s commitment to asking the questions that push culture forward. Sharing the agency story, creative campaigns and innovative platforms with media positioned its compelling founder as an expert for editors covering the marketing industry, business and culture.

• Media Relations
• Influencer Marketing

Fashion (Streetwear)

Coded announced the first-ever apparel collection featuring Kurt Cobain’s paintings, drawings and sculptures to the public with a sensitive but celebratory approach. The initiative included crafting of careful, tailored messaging to approved media outlets in the lifestyle, fashion, music and art space.

• Media Relations