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Our Work

Alleyoop

Beauty

The innovative and disruptive beauty brand retained Coded to develop and implement a strategic media and influencer marketing campaign targeting outlets and content creators to cover its products as well as the passion behind the brand’s mission to improve the lives of consumers.

  • Media Relations
  • Influencer Marketing
  • Showroom
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426M
Media impressions in first 6 months—equivalent to an ad spend of $3.9M
3+
Bolstered investment portfolio, securing retail partners including Ulta, Urban Outfitters, and Aerie
100k
Generated over $100k in revenue in the first month of e-commerce launch alone

The Bouqs Co.

Digital Retailer

Coded provided integrated communications programming inclusive of media relations, influencer marketing, celebrity seeding and events to establish the brand as a consumer go-to to celebrate all of life’s big moments. Coverage secured for the co-founders and creatives highlighted the brand’s sustainability efforts.

  • Media Relations
  • Influencer Marketing
  • Events
  • Partnerships
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1B
Secured well over 1 billion media impressions during Valentine's Day season, exceeding a goal of 900M
Surpassed revenue predictions with record-breaking sales day on February 11, 2020
Elevated brand perception among consumers through a combination of organic and paid social coverage

Naturalizer

Fashion Accessories

Coded drove media, influencer and consumer awareness of the brand’s collaboration with The Outrage by bringing together the reputed organization’s highly engaged community and Naturalizer’s “Today We Will” campaign message of empowerment to encourage women to vote leading up to the 2020 elections.

  • Naturalizer (Cultural Philanthropic Initiative)
  • Media Relations
  • Influencer Marketing
  • Celebrity Seeding
  • Event Activation
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193M
Within two weeks of launching the initiative, over 193M media impressions
$1.9M
Within that two week period, these media impressions valued at almost $1.9M in advertising were secured
53M
Gifting of the VOTE boots generated more than 53M impressions via Instagram in that same timeframe, including posts from singer/songwriter Camila Cabello and Real Simple’s Editor in Chief

Postmates Serve x Pink Dot

Pink Dot

Technology

Legendary LA delivery service Pink Dot and Postmates UX tapped Coded to introduce West Hollywood’s first Serve delivery robots. The media campaign targeting tech media and Southern California regional outlets landed coverage for robots “Pinky,” “Dotty” and “Solly” in broadcast, digital and print.

  • Media Relations
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15M
Within the first month of launch, we secured over 15M impressions on the partnership
Drove an increase in Pink Dot orders via Postmates' Serve delivery service
Elevated brand perception among consumers through organic media coverage and community support

Watters

Bridal

Coded broadened awareness of the female-founded, family-owned bridal brand through fully integrated marketing programming including media relations resulting in founder features and collection spotlights, runway show production and publicity, paid and earned influencer engagement and event activations.

Photographer credit: Jenny Quicksall

  • Media Relations
  • Influencer Marketing
  • Celebrity Dressing
  • Event Activations
  • Brand Partnerships
  • Corporate Communications
  • Showroom
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Four
Produced four runway shows, hosted dozens of media appointments and created one viral runway moment
1B
Over the course of 2 years, Coded secured over 945M media impressions per year
$18M+
These media impressions valued at $18M+ in advertising and nearly 95M social impressions

Lime Crime

Beauty

Coded generate a steady stream of positive media coverage for the brand ahead of its announcement of new retail partner, Ulta, and support Ulta.com launch with influencer placements.

  • Media Relations
  • Influencer Marketing
  • Corporate Communications
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330M
Secured over 330M earned media impressions for Lime Crime in the first 60 days, equivalent to a $3M ad spend
11M
Generated over 11M social impressions from organic influencer seeding campaign for the brand's launch at Ulta
Elevated brand positioning in lead up to Lime Crime's acquisition by private equity firm, Tengram Capital Partners

Quantasy & Associates – Essence Festival of Culture: A Virtual Experience

Entertainment

Coded partnered with award-winning multicultural marketing agency Quantasy + Associates to build awareness of the agency’s commitment to asking the questions that push culture forward. Sharing the agency story, creative campaigns and innovative platforms with media positioned its compelling founder as an expert for editors covering the marketing industry, business and culture.

  • Media Relations
  • Influencer Marketing
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Established source credibility in the media sphere by positioning CEO Will Campbell as an expert in current media conversations
Additionally worked in conjunction with the Q+A team to plan and launch effective communication strategies
Secured interviews with top-tier industry outlets including Forbes, LA times, Digiday, Ad Age and more

Live Nation Merchandise x Kurt Cobain

Fashion (Streetwear)

Coded announced the first-ever apparel collection featuring Kurt Cobain’s paintings, drawings and sculptures to the public with a sensitive but celebratory approach. The initiative included crafting of careful, tailored messaging to approved media outlets in the lifestyle, fashion, music and art space.

  • Media Relations
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196M
Successfully secured over 196M earned media impressions during the first two weeks of launch
Increased e-commerce revenue by generating website traffic directly from digital press hits
Contributed to overall brand recognition and awareness, securing new global retail partners for future collections

Featured Clients

Lifestyle

  • The Bouqs Co
  • Lovepop
  • Humble Flower
  • Calma
  • Emjay

Beauty

  • Alleyoop
  • Lime Crime
  • Hard Candy
  • Iris & Romeo
  • Vitality Institute

Fashion & Accessories

  • Show Me your Mumu
  • Willow
  • Naturalizer
  • JustFab
  • ShoeDazzle

Bridal

  • Watters
  • Alexandra Grecco
  • Berta
  • Galia Lahav
  • Rime Arodaky

Technology

  • Quantasy Q+ Live
  • Postmates Serve x Pink Dot
  • Asana Rebel
  • StatusPro
  • Order for Me

Home & Family

  • Ted Baker Home
  • Lacoste Home
  • Splendid Home
  • Robeez
  • Wubbanub

Wellness

  • Training Mate
  • Speir Pilates
  • Board Method
  • BoxUnion
  • Prevail

Food & Beverage

  • Alfred Coffee
  • Pink Dot
  • This Bar Saves Lives
  • Adobe Road Winery
  • Calidad Beer